As we have written about many times at Techie DIY, many companies today are using the power of QR Codes as part of their marketing strategy. If you haven’t heard, quick response codes, or QR codes are simply a type of barcode that were first used in Japan for tracking down auto parts during manufacturing. Today, these QR barcodes are used in many industries and businesses, even coffee shops, gaining popularity for their ease of use, versatility and effectiveness.
For example, savvy restaurant owners are using QR codes for queuing on busy nights (instead of handing out those awkward pagers) and to allow customers to get a copy of the menu of their phone while they are waiting for a table. And of course, restaurants are also using QR codes to offer discounts and deliver coupons.
Here are just a few benefits from using QR codes in your business
- Build Customer Excitement Providing QR codes in your advertising and operations increases excitement and makes your business unique compared to others. People are curious about what information is hiding behind your QR code. Scanning those codes facilitates feeling of thrill and instant gratification and stand out from the competition.
- Instant Response The “Q” in QR code stands for “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR codes facilitate instant access to information about your business, products, and services.
- No Reprints or Forgetting to Bring Coupons QR codes do not require printing of your advertisements and promotions thus reducing your printing expenses. People can simply scan a QR code with their phone to view information they need about the product. They can click the code anytime they want to retrieve the information. Also, nothing is more frustrating to a customer who arrives at your store knowing you have a great deal but forgot to bring the coupon. They have to beg your staff to allow the discount which is humiliating and probably won’t work, or they have to drive home and come back later. Do your customers a huge favor and make it easy for them to take advantage of your promotions.
This is only scratching the surface of benefits QR codes provide. You can use different codes for loyalty and rewards programs, get reviews for your Google Places page and to conduct quick surveys and customer feedback.
Although they are still considered “new” technology, QR codes are already becoming ubiquitous in advertising, just like every ad you see has a web address; soon most ads will have a QR code.
Keep an eye out for an email in the next week about a new QR code website plugin I’m testing. The plugin won’t be free, but our subscribers will receive a substantial discount. If you’re not on the list, just drop your email on this page to make sure you receive updates.
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