Think social media just fun and games? According to social media and marketing agency Mr Youth sixty-six percent of social media users made a holiday purchase as a direct result of social media interactions with brands or friends and family. Additionally, 65% of users’ recommendations led to a purchase, with recommendations of social media users twice as likely to lead to a holiday gift purchase.
Surprisingly, while 80% of users who receive a response to their post will make a purchase as a result of the interaction from a brand, brands are only responding to half of their page posts. It’s clear that marketers who truly understand social media will experience higher levels of trust and consumers who will purchase their products. The full findings are available in Mr Youth’s infographic:
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