When I first starting using social media I wanted someone to give me a checklist, something I could complete every morning and not have to think about the rest of the day. I like routine and when I have a daily regiment I find I make daily progress. But after searching online for some time, I never found a social media daily plan or checklist from the experts. So I came up with my own checklist, and in the following article I take you through it step-by-step.
It may not be the best plan, or best plan for you, but it’s a starting point. Many business owners and online marketers use social media because that’s what you’re supposed to do these days, and lack a real plan they can stick to day-in, day-out to reach their goals.
This article is designed to give you a plan, one you can execute every day to reach your goals, even if you have a busy schedule.
It’s a flexible daily plan that you can (and should) tweak to meet your own business needs and goals, and is intended to be one part of your overall social media strategy. I hope you find it useful.
— Lance Wyllie (@LanceWyllie) August 22, 2013
- Introduction and Goals
- Going Big
- The Plan
- Phase I
- Seeding Your Accounts
- Groups, Pages and Automation
- Phase II
- Weekly Tasks
- Phase III
Without goals, you won’t be able to measure success and know if what you’re doing is worth the effort. You may not know why you are performing certain activities and become inconsistent. The following are a few basic examples, but you could certainly come up with many others:
- Networking, growing personal networks
- Serve customers and gather feedback
- Establish yourself as an expert or thought-leader in your niche
- Capture leads
- Drive traffic to your website, products
The daily plan detailed in this article is focused on growing your social networks, so that your social media accounts serve as a platform to reach any of the example goals, or those goals that have yet to be inspired. The larger your network, the easier it will be to network, get traffic, leads, and establish yourself as an expert.
For the remainder of this post, the main objective will be to grow your networks as quickly as possible with the least amount of effort, so that at any time you may pivot to any campaign or new goal that develops.
I recommend having a second objective that will help you tweak your social media plan. Identify someone, a person or company, who is successful in your niche and is currently at a level in their business that you want to reach. If possible find more than one. These will serve as models to emulate.
Study your models. Determine how big their social networks are. Using tools like Quantcast and Alexa you can gauge how much traffic they are driving to their sites. Take note at what they are posting and see what gets the most Likes, Retweets and Google +1’s.
With some deep research, you may even be able to estimate how much money they’re earning online. Use this information to come up with targets for you to reach.
Your second objective should be to reach your target in X number of months. As your social media plan is in motion, you can adjust your activities as needed to meet the goal.