I’ve helped a number of clients add QR codes to their business cards, print advertising, etc., and was shocked to learn that many of them are putting urls in their codes that send visitors to non-mobile websites. Because QR codes can redirect potential customers (or existing customers) to any site, you need to ensure that the website is suitable for mobile devices. You may experience a massive drop in the effectiveness of your advertising if you are sending people to a website that doesn’t look good, or is flat-out a pain to use on a smartphone.
If you use WordPress you are in luck, the easiest way to make a website look great on a mobile device is to use a mobile plugin. These are the two I use most often on my sites:
Wapple Architect (free)
WP Mobile Detector (paid)
After testing dozens of plugins I have found these two to be compatible with the most devices, and have a great balance between fast loading, ease of use and design.
If you don’t have a mobile site yet, you may want to check out the second video in a series I began a few months ago: Planning Your Mobile Website. You’ll see that mobile sites are easier to plan and maintain compared to desktop sites. And if you’re still not convinced you even need a mobile site, then check out the first video: Why You Need a Phone-Friendly Site.
The rest of the videos in the series are in production (way overdue) but if you have any questions right now about building mobile websites, or the plugins I mentioned, please feel free to send me a note. I am more than happy to answer any questions you have.
Related articles:
About