Recent campaign targets game players with mobile devices
The primary purpose of QR Codes is to encourage people to scan the code and take them to a mobile web site where they are rewarded with something of value. That something could be useful information, a special price on a product, coupons, insider information about future products or even a game. In the case of the QR Code here, the person who scanned it in is taken a site where they are able to then download a game associated with the Madagascar 3 movie which came out last week.
This is something new because it is going after a younger audience which will be seeing the movie. The Dole QR Code site shows you a picture of what a mobile device would see and the ability to download a game which is targeting those who either have seen the movie or are likely to see the movie. Since people of younger ages are a growing segment of mobile devices, this make good sense to us QR Codes with a group which feels comfortable with scanning them and going to a mobile web site.
There is a growing use of QR Codes associated with the movie going public. Another one spotted is associated with Regal Cinemas where they have you like them on Facebook and you can enter your mobile phone number and they will send you a QR Code. When you show that QR Code at the concession stand, you will get a discount of some kind. The most recent one is for a $2 Zap Pack.
Last year, they were using QR Codes to show movie trailers exclusively to those who scanned the QR Codes on movie posters. This was going after a teenager/young adult market with what they were presenting in that situation. As you can see, there are various ways of utilizing QR Codes and what has been described here is focused on the movie industry.
The use of QR Codes associated with movies has been going on since at least 2009 and has been steadily increasing and studios find that they can target their markets much better than standard methods of advertising over the past 20 years. QR Codes and mobile devices are going to continue to grow in their usage mainly because of the interest being shown by the public.
Watch for QR Codes the next time you are out and looking at posters for movies. You may be surprised by what you see. Take the time to scan the QR Code with your smart phone and see what you get by doing so. You might just find something of real value for yourself.